The mission of Rolling Dog Ranch is to create a sanctuary for animals who are the least likely to be adopted and among the most likely to be euthanized in traditional shelters.

PHOENIX – Jan. 1, 2011 – Rolling Dog Ranch Animal Sanctuary, a 120-acre New Hampshire shelter that provides homes for disabled pets and animals, has been selected by Peace Cereal® as the first beneficiary of the company’s revamped Peace Cereal Giving Back Program.

Rolling Dog Ranch Animal Sanctuary will receive a contribution for every Peace Cereal product sold during the first quarter of 2011.

“We are very excited about being selected as the first beneficiary of the Peace Cereal Giving Back Program”, said Steve Smith, co-founder of Rolling Dog Ranch Sanctuary. “It is a pleasure to partner with an organization that shares a similar passion for assisting pets and animals who are among the most vulnerable in our society.”

The Peace Cereal Giving Back Program is designed to raise funds for four non-profit partners each year that sync up with Peace Cereal’s mission of positively impacting causes that are important to its customers, employees and business partners. Rolling Dog Ranch Animal Sanctuary was selected for its belief in animal/pet welfare.

Peace Cereal has selected three other organizations for the remaining three quarters in 2011 to benefit from the Peace Cereal Giving Back Program. Details on the Peace Cereal Giving Back Program will be available soon on peacecereal.com.

About Rolling Dog Ranch Animal Sanctuary
The Rolling Dog Ranch Animal Sanctuary, located in the White Mountains of northern New Hampshire, rescues and shelters disabled animals. Founded in 2000, the mission of Rolling Dog Ranch is to create a sanctuary for animals who are the least likely to be adopted and among the most likely to be euthanized in traditional shelters. Sanctuary animals include disabled dogs, horses and cats. For more information, visit rollingdogranch.org.